Apple's Edge of Glory?
In the late 1990s, Apple was in bad shape. Its image was tarnished, its market share was declining, and Windows NT and Windows 95 had outpaced the aging Mac OS in features and technology.
In 1996, with no release date for Copland in sight, then-CEO Gil Amelio made one of the toughest decisions in Apple's history. Abandoning the Copland money-pit, he acquired upstart NeXT, which not only had its own, Unix-based OS that could be modified to run on the Mac but also Apple co-founder Steve Jobs as its CEO.
Reunited, Jobs proceeded to reinvent Apple. His successes included not just Mac OS X, but the iMac, the iPod, and a winning line of servers, workstations, and portables. The decision did lead to Amelio's departure, but the legacy of his NeXT move was a turning point not only for the Apple Company, but for future innovations.
In 1996, with no release date for Copland in sight, then-CEO Gil Amelio made one of the toughest decisions in Apple's history. Abandoning the Copland money-pit, he acquired upstart NeXT, which not only had its own, Unix-based OS that could be modified to run on the Mac but also Apple co-founder Steve Jobs as its CEO.
Reunited, Jobs proceeded to reinvent Apple. His successes included not just Mac OS X, but the iMac, the iPod, and a winning line of servers, workstations, and portables. The decision did lead to Amelio's departure, but the legacy of his NeXT move was a turning point not only for the Apple Company, but for future innovations.
Jobs Returns to Apple in 1996In 1996, Jobs returned to Apple which approached to bankruptcy. After a year, Jobs became the CEO of Apple. With financial support provided by his competitor - Bill Gates, Jobs led Apple to the renaissance road. His return marks the beginning of a new era for Apple.
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iMac-nificent! (1998)With the innovative leadership of Jobs, Apple launched the iMac in
1998. Impressive sales results make a great profit to Apple. This computer was an attractive Bondi Blue (named after the famous Bondi Beach in Australia), abandoning the traditional floppy disk and letting the public be familiar with the USB port. |
Mac OS X still used in 2012!In the year of 2001, Jobs announced that Apple launched the new Unix-based operating system - Mac OSX, and ultimately kept the commitment that Apple made when buying the NeXT. Mac OS X uses the new interface called "Aqua", compatible with earlier Mac OS 9 operating system. Early Mac OSX version had bugs and compatibility problems. In the following year, Apple optimized it through a series of upgrade. Because it is easier, simpler, and faster, Apple’s Mac is installed with Mac OSX on the iPhone, iPod touch and iPad.
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"1,000 Songs, in your pocket." - Apple (2001)Apple launched the first iPod music player in 2001. The advent of iPod opened the curtain of digital music revolution. While it is not the first portable MP3 music player, but iPod is the first most successful player.
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MacBook is the best-selling notebook on the US Market
MacBook won a lot of interests from all kinds of consumers, including ordinary people, professionals, students and creative people obsessed with the product. Even though many other inexpensive computers were available on the market, many consumers still have a soft spot on the MacBook. From then on, the gap between Apple computers and other computers widened a lot. According to market research firm NPDGroup data, MacBook was the best-selling notebook on the US market.
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A new kind of Phone
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With the invention of smart phone iPhone in 2007, Apple set off a revolution in the mobile phone market. After a year, Apple opened application store - App Store, which allows users to download the third party application to add iPhone functions. Phone and App Store both eventually made Apple become the leader of mobile phone revolution.
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Revolution of Education
After releasing the iPad in 2010, many Tablet computing and mobile devices promise to dramatically impact education. This Ning network was created to explore ways iPads and other portable devices could be used to re-imagine the process of education and re-kindle students' innate desire to learn.
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